Introduction

This cookie policy (“Cookie Policy”) is intended to inform you on how we use cookies and similar technologies (“Cookies”) to assist you in making informed decisions when using this website. Please take a moment to read and understand this, Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

Cookies are small text files that are stored by the browser on your computer or mobile phone. Websites are able to read and write these files, allowing them to store things like personalisation details or user preferences. You can think of Cookies as providing a "memory" for the website, enabling it to recognise a user and respond appropriately. You may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete Cookies from your computer as well as more general information about Cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Cookies are used by us and our third-party partners on this website for identification, analysis and advertising purposes. Please note that we have no control over the Cookies placed on our website by our third-party partners. If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see their individual privacy policies listed below.

By using this website, you consent to the storing and accessing of Cookies on your device. To manage your Cookie preference, click Manage Cookie Preferences. Details of the Cookies used on our website and any applicable third-party partner are set out below.

Cookies message and our use of cookies

You may see a banner when you visit www.bullring.co.uk inviting you to accept our use of the Cookies described in this cookie policy and / or to set your Cookie preferences. We’ll set cookies so that your computer knows you’ve seen it and not to show it again, and also to store your settings. These settings will expire after 1 year when you will be invited to review your preferences.

Our Sites also uses Cookies for which we do not require your consent. This Cookie Policy refers to these Cookies as “Essential Cookies” and without them the services that you have asked for cannot be provided.

Blocking Cookies

You can consent to, revoke or block the use of specific Cookies by activating the relevant settings in your browser. In order to use some parts of our Sites you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Sites may not work properly, and you may not be able to access all or part of the Sites.

The Cookies we use

The list below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used:

Essential Cookies

Essential Cookies are required for our website to function correctly. These Cookies are automatically enabled, as without essential cookies some site functionality may not work.

Prismic Cookies

• io.prismic.preview (Prismic): Enables preview sessions for unpublished content, allowing users to see draft or scheduled changes.
• prismic-auth (Prismic): Manages authentication for accessing Prismic CMS features, likely for content editors.

Stripe Cookies (Payments & Fraud Prevention)

• __stripe_mid (Stripe): Used for fraud prevention and identifying the browser session for payment processing.
• __stripe_sid (Stripe): Used for fraud prevention and identifying the browser session for payment processing.

Session Management

• SESSION (Website): A standard cookie used to maintain a user's session (e.g., login status, shopping cart). (Expires at end of session)

User Preferences & Site Security

• cc_cookie (Website): Stores user's cookie consent preferences.
• csrf-token (Website): Used in preventing cross-site request forgery attacks.

Analytics Cookies

We use Analytics cookies to help us understand user interaction and visit duration. Analytics cookies collect data on website usage to understand user engagement.

Google Analytics

• _ga (Google Analytics): Collects anonymous information on how users engage with the website (e.g., visitor numbers, behaviour).
• _gid (Google Analytics): Collects anonymous information on how users engage with the website (e.g., visitor numbers, behaviour).

Google & Segment (Authentication & Security)

• SAPISID (Google): Helps authenticate users and personalize services for session management.
• SEARCH_SAMESITE (Google): Prevents cross-site request forgery in Google Search.
• SIDCC (Google): Provides additional security checks to prevent abuse and fraud.
• SSID (Google): Authenticates users across Google services.
• HSID (Google): Verifies user identity and protects against abuse.
• AEC (Google): Helps verify legitimate requests and prevents Cross-Site Request Forgery (CSRF) attacks.
• ajs_anonymous (Google/Segment): Tracks anonymous user sessions.
• ajs_anonymous_id (Google/Segment): Tracks anonymous user sessions for analytics purposes.
• ajs_user_id (Google/Segment): Identifies logged-in or known users for analytics tracking.

Salesforce (CRM Session & Analytics)

• BrowserId (Salesforce): Used for session management, secure login, and performance analytics in relation to CRM integrations.
• sid (Salesforce): Used for session management, secure login, and performance analytics in relation to CRM integrations.

Hotjar (Usability Analytics)

• hjSessionUser* (Hotjar): Collects data on user interactions to understand website usability and identify areas for improvement.

Intercom (Customer Support & Messaging)

• intercom-device-id-* (Intercom): Identifies devices for Intercom services (customer messaging, support, analytics).
• intercom-session-* (Intercom): Manages user sessions for Intercom services.

Mixpanel (Product Analytics)

• mp_* (Mixpanel): Tracks user interactions and events for product analytics and understanding feature usage.

Other Analytics Cookies

• danuid: A unique user ID used for tracking user behavior and site analytics.
• analytics_session_id: Generic session identifier for website analytics.
• analytics_session_id.last_access: Tracks last access time for an analytics session.

Advertising Cookies

We use internet advertising Cookies to measure the effectiveness of our advertising, understanding which advertising you click on and interact with. We then may use this to create user profiles and group those with similar behaviours into segments to improve the efficiency and relevance of our advertising.

iBeacon

• (Name not specified) (iBeacon): Collects non-personally identifiable location information for location-based adverts and visitor counting.

DoubleClick (Ad Tracking)

• IDE: Used for advertisement tracking, targeting, and measurement.
• ar_debug: Used for advertisement tracking, targeting, and measurement.
• receive-cookie-: Used for advertisement tracking, targeting, and measurement.

Google Ads

• IDE: Helps show relevant ads, track conversions, and support ad performance reporting.
• RA_Audience: Helps show relevant ads, track conversions, and support ad performance reporting.
• RA_cookies: Helps show relevant ads, track conversions, and support ad performance reporting.
• dan_UID: Helps show relevant ads, track conversions, and support ad performance reporting.

Google (Ad Personalization)

• NID: Remembers user preferences and personalizes ads.
• APISID: Builds user profile for personalized ads and content.

Meta / Facebook

• _fbp: Delivers targeted ads on Facebook to previous site visitors.
• _fbc: Delivers targeted ads on Facebook to previous site visitors.
• test_cookie: Delivers targeted ads on Facebook to previous site visitors.

TikTok

• _ttp: Tracks user behaviour for TikTok advertising/analytics.
• ttenable_cookie: Tracks user behaviour for TikTok advertising/analytics.
• ttcsid: Tracks user behaviour for TikTok advertising/analytics.
• ttcsid_CLHJM6: Tracks user behaviour for TikTok advertising/analytics.

Other Marketing Cookies

• RAAUDIENCE: Classifies users into marketing audiences for personalised ads.
• RACOOKIES: Manages consent and tracking preferences for ads.
• RAPERSONALIZATION: Stores user personalization data for content/ad targeting.
• __spdt: Used for tracking personalization preferences or user sessions.

Modifications of this policy.

 We may revise this Privacy Policy from time to time. If we make any changes to this privacy policy that may materially impact on you or our processing of your personal data, we will notify you by means of a notice on our website prior to the change becoming effective. 

Date of last change: 19 May 2025